Where the rest is easy
Our fast-growing avid brand has been a breath of fresh air in the midscale segment since its launch in 2017 and has proven so popular that it’s already IHG’s second largest contributor to system size. The secret behind its rapid success? The brand’s inherent innovation and flexibility, which drives its straightforward approach to focusing on the things that truly matter to both guests and owners, providing consistently outstanding quality at an extremely competitive price.
Global presence
Data as per: 30 September 2025
All about our guests
Our guests are self-reliant, practical and know the value of a hard-earned dollar. Seeking a balance between fantastic quality at a fair price, they appreciate our insights, expertise and scale, which ensures the essentials are delivered well every single time. From the simple booking journey and best-in-class sleep experience, to the flexible approach to breakfast and a great cup of coffee every morning, our guests rely on the avid hotels Guarantee, which ensures every stay is ‘just right’.
Developed in partnership with owners for owners and underpinned by IHG’s industry-leading expertise in midscale, avid properties are low-cost to build, operate and maintain. This fast-growing brand can be scaled up at pace, supported by an efficient operating model, flexible design and the benefits of IHG’s systems, global scale and renowned loyalty programme, IHG One Rewards.
Our recent openings in avid hotels
71 Rooms
Opened May 2025
New Build
66 Rooms
Opened February 2025
New Build
48 Rooms
Opened June 2024
New Build
80 Rooms
Opened February 2025
New Build
94 Rooms
Opened February 2025
New Build
Looking for more information about avid hotels? Our resource library offers downloadable brochures, videos and more.
Resources
Let’s find your perfect fit
Ready to start your owner journey? Get in touch with our team of experts to find out how IHG Hotels & Resorts can bring your hotel vision to life. Let’s create something special together.