Operating in more than 100 countries, IHG uses a combination of strong hotel brands, global scale, industry expertise, and powerful technology and systems to drive demand to our thousands of hotels worldwide.
Our regional, decentralised structure means local teams run highly responsive and market-driven service delivery – tailoring brand standards, commercial activities and performance enhancements to your market.
The significant scale of our System Fund, managed by IHG for the benefit of our hotels and owners, means we can make substantial investments in marketing brands, enhancing our loyalty programme and strengthening powerful technology, including our revenue management systems. This approach allows us to continuously generate, convert and retain demand for your hotel.
How we do this
IHG influences the buying decisions of our target guests with a powerful global salesforce, strategic brand and loyalty campaigns, digital marketing, social content and PR.
-
Global Sales force of nearly 21,000
-
2,500+ key accounts
-
Brand and loyalty campaigns
-
Powerful social media marketing and PR
IHG helps your property convert demand into the most profitable revenue stream by providing low-cost direct booking channels to maximise the business potential of every guest.
-
Mobile-friendly branded websites, offering over 100 brand/language combinations
-
Nine contact centres globally, with 2,700 sales and service agents, speaking 12 languages
-
World-class revenue management system
From our leading loyalty programme, IHG® One Rewards, IHG® Business Rewards or SME-focused Business Edge programme, to bespoke Meeting with Confidence offer, we build long-term relationships that keep guests coming back time and again to your hotels.
-
Training and support to deliver memorable guest experiences
-
Competitive, relevant benefits and experiences
-
Targeted, personalised communications
-
Data-driven marketing to drive repeat custom
Start your journey to becoming an owner with IHG.
Ready to start your owner journey? Get in touch with our team of experts to find out how IHG Hotels & Resorts can bring your hotel vision to life. Let’s create something special together.
Get in contact