Travel for life
Vignette Collection is IHG’s newest luxury brand, which provides guests and owners with an inspiring new range of choices to suit their needs. Having already secured several key signings since its launch in 2021, this unique and proudly independent conversion brand provides guests with an enticing selection of unique stays in high-quality luxury and lifestyle hotels, while owners gain swift access to the many benefits of joining IHG’s world-famous brand family while retaining their property’s unique attributes.
Global presence
Data as per: 30 September 2024
All about our guests
We’re here for the next generation of luxury travellers – those thoughtful adventurers with a passion for authentic, experiential and unique stays who want to make positive choices and have a discerning eye for both style and substance. Our guests are not simply seeking luxury from the Vignette Collection, but hotels of distinct character, with their own design, service style and memorable rituals, whether that’s alfresco classic movie nights or morning yoga on the beach.
Vignette Collection was created to meet the increasing appetite of leisure and business travellers for one-of-a-kind stays in world-class properties around the globe. It gives owners looking to convert high-quality independent hotels rapid access to IHG’s systems, loyalty offer and benefits of scale to drive demand and increase revenue, while keeping their brand and identity centre stage, so they can retain the name, look and feel of their property that make it so special for guests. Sitting at the heart of Vignette Collection is exceptional service along with a desire to create positive change, which sees us help owners and teams engage with communities to build a brighter future.
Looking for more information about Vignette Collection? Our resource library offers downloadable brochures, videos and more.
Resources
Let’s find your perfect fit
Ready to start your owner journey? Get in touch with our team of experts to find out how IHG Hotels & Resorts can bring your hotel vision to life. Let’s create something special together.