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IHG® blends strategic perspective with market opportunity. We focus on building scale in high-quality markets to strengthen our portfolio of preferred brands and provide key options for our owners.

Contract Options

With a focus on franchising and management, IHG® supports owners to bring our brands to life and drive shared success. We offer two types of contracts, and our development team helps owners determine the most appropriate arrangement.

  • Franchise agreements
    More than 80% of IHG-branded hotels operate under franchise agreements. IHG franchisees benefit directly from our global support network, integrated distribution, technology resources and award-winning marketing initiatives.

  • Management contract
    Contracting IHG to manage allows owners to realize their vision without having to manage daily operations. IHG is a seasoned hotel operator and can draw upon its talented management and operational efficiencies to maximize guest satisfaction and financial performance.

Project Types picture

Hotel Indigo Los Angeles Downtown

Project Types

Given the unique requirements of each development, we work closely with owners to determine the most appropriate configuration for their hotels. Projects generally fall into one of four categories:

  • New build
    Ground-up construction allows developers to incorporate individualized design aspects to meet specific market demands. We also offer award-winning, streamlined prototype design concepts for our mainstream brands.

  • Conversion
    IHG has a proven model for converting properties for each of our brands. Our property improvement planning (PIP) and hotel opening processes and teams facilitate swift, efficient transition for both staff and property, ensuring a superior guest experience and solid operational performance.

  • Mixed-use
    This successful model combines the hotel with retail, office and/or residential components, yielding construction synergies among adjacent assets. Hotel services may also be offered to residents/tenants, generating an incremental revenue stream.

  • Dual-branded
    Combining two brands together allows the properties to share common space, staff, and construction and operational resources, while maintaining each brand's unique identity. This concept also offers the ability to attract a broader mix of guests to the same location.

Holiday in Hotel

Holiday Inn Express & Staybridge Suites Niagra-On-The-Lake, ON

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Our experienced Franchise Development Team has the tools, knowledge and industry connections to help you identify the right growth opportunities and brand fit with IHG®.

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