The Americas region has the largest portfolio of preferred brands, encompassing North America, the Caribbean, and Latin America.
Our experienced field-based development team tailors each approach to individual owners’ needs and is committed to a smooth, efficient and successful path to ownership – from signing to sustainable full-scale operation. Together, we focus on blending strategic perspective with market opportunity to strengthen our portfolio of brands and deliver strong returns for our owners.


Our scale in Americas
Data as per: 30 June 2025
Our brands in Americas




















News & Insights



Our recent openings in Americas



102 Rooms
Opened March 2025
Conversion Rebrand



104 Rooms
Opened October 2024
New Build



96 Rooms
Opened December 2024
New Build



80 Rooms
Opened February 2024
Conversion



214 Rooms
Opened March 2025
Conversion Rebrand



236 Rooms
Opened December 2024
Conversion Rebrand



355 Rooms
Opened February 2023
Conversion Rebrand



71 Rooms
Opened May 2025
New Build



66 Rooms
Opened February 2025
New Build



122 Rooms
Opened May 2024
Conversion Rebrand



109 Rooms
Opened June 2025
New Build



390 Rooms
Opened August 2024
Conversion



48 Rooms
Opened June 2024
New Build

104 Rooms
Opened February 2025
New Build



151 Rooms
Opened April 2023
Conversion



95 Rooms
Opened March 2025
Conversion Rebrand



114 Rooms
Opened July 2023
Conversion Rebrand



87 Rooms
Opened April 2024
New Build



81 Rooms
Opened June 2024
Conversion Rebrand



135 Rooms
Opened November 2023
Conversion



42 Rooms
Opened December 2023
Conversion



47 Rooms
Opened May 2024
Conversion Rebrand



109 Rooms
Opened May 2024
Conversion Rebrand



141 Rooms
Opened May 2024
Conversion Rebrand



96 Rooms
Opened June 2022
New Build



88 Rooms
Opened April 2025
New Build



162 Rooms
Opened March 2023
Conversion



101 Rooms
Opened April 2025
New Build



151 Rooms
Opened June 2025
New Build



108 Rooms
Opened December 2024
Conversion Rebrand



90 Rooms
Opened March 2022
Conversion



80 Rooms
Opened February 2025
New Build



282 Rooms
Opened May 2024
New Build



94 Rooms
Opened February 2025
New Build



110 Rooms
Opened June 2025
Conversion Rebrand



170 Rooms
Opened February 2025
Conversion



104 Rooms
Opened April 2024
New Build



120 Rooms
Opened August 2024
New Build



124 Rooms
Opened June 2023
New Build



125 Rooms
Opened June 2025
New Build



90 Rooms
Opened May 2025
New Build



132 Rooms
Opened March 2024
New Build



20 Rooms
Opened February 2021
Conversion Rebrand



94 Rooms
Opened March 2024
Conversion Rebrand



190 Rooms
Opened July 2024
New Build



293 Rooms
Opened January 2025
New Build



130 Rooms
Opened June 2024
New Build
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