Profitable revenue, returning guests
Boutique is the industry’s fastest growing segment and represents a significant growth opportunity for Hotel Indigo® in Europe. Found in urban, mid-town and near-urban markets close to businesses, restaurants and entertainment venues, Hotel Indigo hotels are ideal conversions and rebrandings but can also be designed as a new build hotel. The ideal building has a unique character with original architectural features.
Hotel Indigo benefits from a unique element of design flex. There are no hard and fast rules about number of rooms or rigid design criteria. This presents opportunities not found in other brands and paves the way for optimized returns.
Positioned as an upscale boutique brand, Hotel Indigo commands premium rates from a new breed of traveler with above average income and seeking to trade up from stereotypical brand choices. The locally inspired food and beverage philosophy is designed to retain maximum share of wallet within the hotel. On-street access also encourages non-resident spend from locals and passers by. This, combined with premium ADR, drives profitable returns for investors.
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