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Hotel Indigo York Hotel Indigo Madrid - Gran Via Hotel Indigo Paris - Opera Hotel Indigo York Hotel Indigo Helsinki - Boulevard

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Local Contacts: Development

Contact your local developer to explore the benefits of an IHG brand for your project.

Aron Libinson Hylko Versteeg Anna Corkill René Schappner Martin Bowen Willemijn Geels Miguel Martins
Aron Libinson Russia & CIS & Georgia
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Brand Standards Overview

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Branded Boutique

What can a hotel franchise bring to the fastest growing segment in the industry?

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Hotel Indigo


Brand standards


For original moments, big or small

Authentic local experiences stand Hotel Indigo apart from the crowd. The all-important local neighbourhood informs three key elements of Hotel Indigo:


  • Fresh design
  • Locally informed F&B
  • Inspired services

    From locally inspired murals, unique furnishings, to authentic cuisine, every Hotel Indigo features design elements tailored to its locale while maintaining overarching brand standards like oversized beds and street-access restaurants and bars. The inspired service sees Hotel Indigo team members recognise what is unique to each guest and deliver personal, engaging service, driving repeat business and word-of-mouth recommendation.


Key Brand Requirements

A comprehensive Design Guide ensures your hotel offers guests the individuality of a boutique hotel with the assured service of a leading brand. Every Hotel Indigo hotel requires:

Location Cities
Number of keys Can vary according to property type, from c. 40-250 
Average gross area per key Appropriate to type and location of property. Approx. 48m² - 96m².
Average room area per key Approx. 24m² - 32m²
Conferences & meetings Minimum: 1 meeting room for new build and conversions
Guest services Concierge, valet parking and portering not required
Guest corridors Minimum: 1.4m wide with ceiling height 2.3m
Air conditioning Required
Emergency exits Each floor must have a minimum of 2 emergency exits. Maximum distance between exits 60m.
Standard room minimum gross area Recommended standard 26m², executive 30m²
Standard room minimum net area Recommended no less than 14m2
Suites / Executive rooms 5% of guest rooms must be suites
Guest room ceiling height Minimum: 2.4m for main area, 2.3m for bathroom
Guest room bathroom Spa-inspired bathroom with walk-in shower
Accessible rooms Minimum: 1 per 100 rooms or in accordance with local regulations if greater
Guest room facilities Interactive TV recommended 36”+ in proportion with room size
Gym facilities Gym/fitness facilities required
Restaurant    Restaurant required, in accordance with Brand Guidelines



Brand Facts < Previous  


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Hotel Indigo

with 83
hotels in
the pipeline
Brand Performance