Hotel Development in Detail
Sales & Marketing
Our purpose is to create "Great Hotels Guests Love".
We offer ten preferred hotel brands, seven of which are available for development in Europe, built on unique customer insights. Our talented people create memorable experiences for our guests.
IHG's scale generates unparalleled resources and expertise for best in class delivery, offering a superior return on investment based on two key pillars: a value-engineered low cost to build and the platform to drive profitable revenue through our commercial engine.
We generate demand for your hotel through a superior mix of sales and marketing chanels and convert demand using our low-cost direct booking channels. We retain demand by understanding our customers and delivering the right hotel brand at the right price, with the right marketing communications to drive brand preference.
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Why Choose IHG?
Our purpose is to create Great Hotels Guests Love. We offer 9 preferred hotel brands, built on customer insight. Our scale generates unparalleled resources and expertise delivering superior return on investment.