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Brand Standards Overview

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InterContinental Hotels & Resorts

 

Brand standards

 
Intercontinetal Hotels and Resorts

Every InterContinental® Hotel is Unique  

Striking individuality in each hotel is accompanied by a clearly defined and recognisable design DNA. It dictates the hotel's physical design and is made up of two separate influencing factors:  

1. Globally consistent 'unifiers' for the InterContinental brand  

2. Site specific 'differentiators' reflecting the location and culture of the property  

These guiding design principles act as a checklist against which all elements that make up the unique guest experience can be assessed, from amenities to interior detailing and service behaviour.  In addition to the interior, the buildings themselves are often landmarks in their locations; either being iconic examples of contemporary architecture or heritage sites of cultural significance, from palaces to castles to hospitals to state residencies.

Key Brand Requirements  

The InterContinental Design Directives are structured to follow the flow of the guest experience journey throughout their stay. All InterContinental brand hotels have: 

Location Prime locations only
Number of keys Recommendeded 120+
Average gross area per key From 90m² - 100m² 
Average room area per key Appropriate to type and location of property, recommended from 55m² - 65m² 
Conferences & meetings Conference and meetings rooms required
Guest services Concierge service required with valet parking and portering
Guest corridors Minimum: 1.8m wide with ceiling height 2.6m
Air conditioning Required
Emergency exits Each floor must have a minimum of 2 emergency exits. Maximum distance between exits 60m. 
Standard room minimum gross area 40m² for city locations, 44m² for resort destinations
Standard room minimum net area Appropriate to size and type of property
Suites / Executive rooms From 50m² - 350m² 
Guest room ceiling height Minimum: 2.4m for main area, 2.3m for bathroom
Guest room bathroom 4-piece bathroom required
Accessible rooms Minimum: 1 per 100 rooms or in accordance with local regulations if greater
Guest room facilities Interactive TV minimum 32” (42”+ in suites)
Gym facilities Gym/fitness facilities required. Swimming pool and spa facilities optional.
Restaurant InterContinental branded hotels have a lobby lounge, full-service restaurant and bar

 

Brand Facts < Previous  

 

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InterContinental Hotels & Resorts

186
hotels
63,742
rooms
with 58
hotels in
the pipeline
 
Brand Performance