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Hotel Indigo York Hotel Indigo Madrid - Gran Via Hotel Indigo Paris - Opera Hotel Indigo York Hotel Indigo Helsinki - Boulevard
 

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Local Contacts: Development

Contact your local developer to explore the benefits of an IHG brand for your project.

Brice Marguet Aron Libinson Hylko Versteeg Andrew Shaw Anna Corkill René Schappner Martin Bowen Willemijn Geels Miguel Martins
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Development

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Hotel Development

Development Process

We support you every step of the way: through signing and designing to opening and operating a successful hotel.


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Hotel Indigo

 

Development

 

Profitable revenue, returning guests


Boutique is the industry’s fastest growing segment and represents a significant growth opportunity for Hotel Indigo® in Europe. Found in urban, mid-town and near-urban markets close to businesses, restaurants and entertainment venues, Hotel Indigo hotels are ideal conversions and rebrandings but can also be designed as a new build hotel. The ideal building has a unique character with original architectural features.

Hotel Indigo benefits from a unique element of design flex. There are no hard and fast rules about number of rooms or rigid design criteria. This presents opportunities not found in other brands and paves the way for optimized returns.

Positioned as an upscale boutique brand, Hotel Indigo commands premium rates from a new breed of traveler with above average income and seeking to trade up from stereotypical brand choices. The locally inspired food and beverage philosophy is designed to retain maximum share of wallet within the hotel. On-street access also encourages non-resident spend from locals and passers by. This, combined with premium ADR, drives profitable returns for investors. 

 

Hotel Indigo < Previous Next > Brand Performance Data

 

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Hotel Indigo

72
hotels
8,554
rooms
with 68
hotels in
the pipeline
 
Brand Performance