Our most popular brand in Europe
Holiday Inn® is the most popular brand among IHG’s suite of seven brands available for hotel development in Europe. With over 280 hotels and 47,000 rooms, it continues to dominate its segment in this region.
Guests are value-conscious business and leisure travelers who appreciate the friendly service, contemporary style and familiar comfort synonymous with the brand. They appreciate innovation, and have embraced the Open Lobby’s cohesive design, which enables them to eat, relax, work and socialise in one space.
Our largest brand, the Holiday Inn brand family, continues to grow and in 2015 celebrated its highest room signings in seven years, including almost 50 hotels in Greater China.
Read the Holiday Inn factsheet.
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