One of the world’s largest upscale hotel brands
Crowne Plaza® hotels are located in global gateway cities and premier resort destinations around the world. In Europe, Crowne Plaza is most at home in the region’s culturally rich cities and major business centres which drive a financial premium. These high-value locations command above average RevPAR and appeal to the target guests, who repeatedly travel between a set of capital and primary cities.
Crowne Plaza benefits from multiple revenue streams, delivering strong returns for our owners from guest rooms, food & beverage, meetings and functions. The brand’s market engagement with high net worth business clientele enables it to tap into the profitable MICE market and secure lucrative corporate contracts.
Available on a franchise agreement or management contract, the Crowne Plaza brand benefits from IHG’s global distribution, direct booking systems and IHG® Rewards Club loyalty programme, which has a captive market of 96.4 million members. Crowne Plaza hotels are particularly suited for rebranding and new-build properties.
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