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Crowne Plaza Berlin - Potsdamer Platz Crowne Plaza London - Battersea Crowne Plaza Gerrards Cross Crowne Plaza Aberdeen Airport Crowne Plaza Newcastle - Stephenson Quarter
 

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Crowne Plaza

 

Brand standards

 

IHG has developed 3D design guides to ensure clarity and consistency of the Crowne Plaza® guest experience while encouraging the individual character of the hotel. Guest bedrooms are designed around restoration and productivity, while the business services and club lounge deliver a calm and professional environment for optimum efficiency. Crowne Plaza offers:

  • Multiple revenue streams - delivering premium returns from guests rooms, F&B and meetings
  • Better business - Club lounge, executive boardrooms, business centre and dedicated meetings services attract lucrative corporate business
  • Increased productivity - Guest rooms tailored to help guests work, rest and restore
  • Flexible F&B - Contemporary, inspiring restaurants and bars offering food and beverage flexed to guests needs 
  • Seamless Service - Where everything works, with practical and efficient service


Key Brand Requirements

Design directives have been composed using owner and guest insight; an important factor in demonstrating IHG’s commitment to profitable growth for owners and superior stays for our guests. All Crowne Plaza brand hotels require: 

 

Location Key cities, airports, resorts
Number of keys Recommended 120+
Average gross area per key From approx. 57m² - 60m²
Average room area per key Approx. 30m²
Conference and meeting rooms Conference and meeting rooms required, including a ballroom where possible
Guest services Concierge service required with valet parking and portering
Guest corridors Minimum: 1.5m wide (1.8 preferred) with ceiling height 2.4m
Air conditioning Required
Emergency exits Each floor must have a minimum of 2 emergency exits. Maximum distance between exits 60m.  
Standard room minimum gross area Minimum 26m², preferred 30m²
Standard room minimum net area New builds 15.6m², conversions 14m²
Suites / Executive rooms Junior suite 26m², senior suite 35m²
Guest room ceiling height Maximum: 2.4m for main area, 2.3m bathroom
Guest room bathroom 4-piece bathroom required in new build and in all club rooms and suites, 3-piece in existing and conversion.
Accessible rooms Minimum 1 per 100 rooms or in accordance with local regulations if greater
Guest room facilities Interactive TV minimum 32”
Gym facilities Gym/fitness facilities required with wet leisure facilities where possible
Restaurant Covers for 75% of room count, minimum 50 covers

 

Brand Facts < Previous  

 

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Crowne Plaza

401
hotels
112,112
rooms
with 90
hotels in
the pipeline
 
Brand Performance