Sales & Marketing
IHG® Rewards Club
The world's largest hotel loyalty programme
The award winning IHG® Rewards Club loyalty program is the first and largest in the hotel industry, offering members more choices to redeem their points than any other hotel loyalty program in the world. Serving 99 million members worldwide, IHG Rewards Club is an effective tool for driving customers to IHG hotels and creating brand loyalty.
IHG Rewards Club members:
- Pay More – booking higher rates, lower-cost channels, and using additional services in-hotel.
- Stay More – booking more often than non-members and staying at more brands than non-members.
- Say More – writing positive reviews, completing HeartBeat surveys, and referring others to IHG hotels.
Download the latest IHG Rewards Club factsheet.
Your Rate by IHG® Rewards Club
Our best rate is waiting for you
In 2016 IHG introduced Your Rate by IHG® Rewards Club, a new global benefit that extends exclusive rates to members and strengthens our loyalty program, and drives the most profitable revenue for owners and hotels through our direct channels. Find out more at Your Rate by IHG® Rewards Club.
Explore a world of rewards
So far in 2016, 6.5 million members enrolled in IHG® Rewards Club. Members can start to earn points right away through hotel stays, car rentals, dining out and more. When they are ready to redeem their points, they can choose from hotel Reward Nights, flights, car rentals, merchandise, gift cards, digital downloads and more. IHG Rewards Club puts members in control to use their points where they want, when they want. Visit the IHG® Rewards Club website.
A greater perspective on rewards
The IHG Rewards Club program drives more guest stays to IHG branded hotels. In addition to driving more stays, IHG hotels are reimbursed for each redeemed IHG Rewards Club Reward Night stay. The amount of reimbursement is a based on the hotel occupancy and Average Daily Rate for the night of the point-redeemed stay. If a hotel is at low occupancy, the reimbursement will be a flat fixed amount based on the respective hotel's ADR from the previous calendar year.
IHG Rewards Club also offers hotels the Low Occupancy Reimbursement Volume Incentive promotion to franchisees, which rewards hotels by paying a higher rate when they process a large number of Reward Nights.
How the well-travelled travel
The InterContinental Ambassador loyalty program is the hotel industry's only consumer-paid loyalty program and rewards guests with exclusive privileges at InterContinental Hotels & Resorts properties.
InterContinental Ambassador members enjoy benefits that enrich, simplify, and reward their stay, including guaranteed room upgrades, 4pm late check-out, fresh fruit on arrival, mineral water replenished daily, and a complimentary weekend night certificate. Members also receive Elite status in IHG® Rewards Club.
In addition, InterContinental Ambassador loyalty program members stay and spend more at InterContinental Hotels & Resorts than other guests, shown by higher ADR and revenue. Find out more on the InterContinental Ambassador website.
Data as at 30 September 2016
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