Prototype Designs Maximize Efficiency and Optimize Market Opportunity

As the first franchised hotel brand, Holiday Inn has had time to learn what guests need and owners want. One size doesn't fit all, and the brand works to help owners adjust to market conditions such as available room inventory, consumer demand, catering trends, and food and beverage options. The Holiday Inn prototype is scalable to meet these varying demands and opportunities. Standardized room décor is also available to speed and simplify the development process to help save on the cost of each project.

The Americas prototype features a stacked floor building concept with adjustable pool and meeting space designs. The structure devotes more than 80% to revenue generation, with operational efficiency that provides quality full service with less effort by hotel staff. These traits only skim the surface of how the Holiday Inn prototype helps maximize revenues and optimize market opportunities.