A New Brand for IHG:  EVEN™ Hotels

EVEN Hotels is the first mainstream lifestyle hotel brand in the wellness space. It was designed to provide the unmet need of guests who want to stay healthy while they travel.  There are more than 17 million healthy minded travelers in the U.S. who find it difficult to stay active and eat right when they're on the road.  EVEN Hotels will fill that need at an affordable price.

With a  variety of healthier food and drink options in a limited service format, a best-in-class fitness center, in-room workout options and a unique service culture, the brand offers a new way  for travelers to experience  balanced, healthy lifestyles.

EVEN Hotels is a strong addition to the IHG portfolio, providing owners with another opportunity to grow and diversify within IHG.  IHG is investing $150 million in the brand over the next three years, owning and managing the first hotels to ensure the brand achieves its potential and market share in the U.S.  Though franchises are not available yet, IHG will build  on strong existing owner relationships to accelerate growth of EVEN Hotels through joint partnerships and the IHG franchise model.

IHG announced October 2012 the first EVEN Hotel property in New York.  It will become the flagship property for this brand and is scheduled to open in late 2014.  The EVEN Hotels brand is planning to launch in other key consumer markets in the United States including San Francisco, Los Angeles, San Diego, Chicago, Boston, and Washington, D.C.

To learn more about EVEN Hotels, visit our website: evenhotels.com